Planning For Magazine

Audience Profile

The reader would be a person who likes to go out

Spend money on student things like clothes

Into fashion but can't afford the best clothes

have an average job or taking money off parents

Go out on weekend and birthday on a night out in the town

People who are aspirers would have the magazine because they want to climb the social scale. Also people who are hedonists would read our magazine because they want to enjoy life now.

People who are b and c1 in the jicnar scale would read this magazine.

It would be for students who are male and female and at the age between 16-19.

Denotations: Green background, woman with white shirt and lime green bikini. White and green. Green circle, clover behind some text.

Connotations: American high school, drinkers, Irish, clubbers.

Age:20-26

People who are post materialists and hedonists would read this. They enjoy life and want things now.

People who are traditionalists and underachievers would also have this because st.Patrick's day is a tradition in Ireland. Also underachievers because these people go out every night to drink.

Denotations: Women in background with blonde hair, black and white dress. Sans serif font, colour scheme red white and black. Uni is in red compared to the rest of the masthead which is black. White background. Woman lying down.

Connotations: British, readers, TV watchers, interviewers, culture, fashion.


For aspirers and radicals because they want to climb themselves up the social scale but also want to keep themselves as individual.

These people are post materialists because they want to be something later in life.


Age group 20-26

Denotations: Gas meter in the background, tin of soup in front of radio, serif font, black white and red colours used, tin on top of grill which is red. Red circles and black graphic in the background.

Connotations: Artists, moneyless, fashion, food, European.


This magazine is for radicals and maybe underachievers because they they think themselves as individual, they want to stand out to the rest. They would be underachievers because they don't have a ambition.

Maybe for people who are post materialists because they want to be something when they are older in life.


Age group 16-19