Denotations: Women in background with blonde hair, black and white dress. Sans serif font, colour scheme red white and black. Uni is in red compared to the rest of the masthead which is black. White background. Woman lying down.

Connotations: British, readers, TV watchers, interviewers, culture, fashion.


For aspirers and radicals because they want to climb themselves up the social scale but also want to keep themselves as individual.

These people are post materialists because they want to be something later in life.


Age group 20-26