Audience: Mixmag magazine connotes partying, Ibiza, summer sun, clubbing, drinking. This magazine is mainly meant to be read by men as there is a women in a seductive stance and only wearing a bikini. Comparing this to Kerrang it has brighter colours rather then dull colours that aren't inspiring. These people would be hedonists as they like to enjoy life now. The audience like a whole range of music that gets them going and makes them move. These people actually enjoy music like this rather than others who just once in a while and have a 'rave'. The age range of this audience is young between 16-25. Mainly 18+ as you are able to drink and go to nightclubs. The magazine attracts the male audience rather female due to having women being seductive on the front cover. People would read this and aspire to go to Ibiza a meet a girl like that. The magazine also promotes fashion as the magazine includes fashion tips so you look good when you go to a nightclub. The woman on the front cover connotes wealth as the the woman is in hot sunny place which is not in Britain and she is wearing a lot of gold which signals wealth. Mixmag publisher is Development Hell and they Hell relaunched Mixmag in May 2006 with a revamped design and the aim of appealing to a wider (both male and female) and older readership than had been targeted by EMAP there former publishers.
Main contents: There are several interviews including Fedde Le Grand meets Will.i.am. There are reviews of new albums, and fashion for your clubbing needs. All the contents is related to the genre of the music. There are artists that are DJ's and perform music. There are pages on the top downloads which gives evidence that this is for teenagers and young adults as they are the age that download music a lot.
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