MainTask: Disribution Major Distributer

There are major and independent distributors and suppliers. They have different strategies in that the major distributors have more money to spend and get a large audience. Independent distributors have smaller budgets and they can't afford to spend too much money on their marketing to get people in the music industry use them. An example of a major distributor is Frontline. Frontline sells and distributes over 160 of magazine titles including 54 of the top 200 best selling titles. They sell over 8 million copies of magazines over 55,000 shops.



This is Frontline supply chain and who they distribute to so they can sell their magazines. They distribute to Major publishers like Bauer, Haymarket and the BBC.

Bauer is a leading magazine publisher who publish magazines like Kerrang and Mojo. They also publish top women's magazines like Heat, Bella and Take a Break. They have always been the no.1 magazine publisher which shows as they publish big magazines which attract a wide audience. Together with sixteen successful puzzle titles within the stable, H. Bauer has always had a major presence in the UK magazine market with a considerable market share. Bauer is now the largest consumer magazine publishing company in the UK, playing a primary role in the Women’s Weeklies, Women’s Interest, Women’s Lifestyle, TV Listings, Puzzles, Men’s Lifestyle, Music & Film and Specialist magazine markets. Bauer entered the U.K. scene with Bella magazine in 1987. Introducing a new format that mixes previously unseen real life editorial and exciting service features, Bella made a significant impact on the women's market.

Example:
Q Magazine: Q magazine sees the life through the lens of music, it draws references to music, sport, comedy, film and even politics. Q magazine also encompasses with the Q radio. Q uses multi platform strategy where Q is available as a magazine, a radio station, their own website, on TV like Sky and Virgin Media and lastly they have their own awards, the Q Awards. All these platforms hits every type of audience as the young go the Internet a lot and the old tend to listen to radio and watch TV rather tan spending their lives in front of a computer.

Audience Profile:
Open minded experience seekers, the Q audience don’t define themselves by the music they listen to. Music is an important passion, but their love of music will never be to the detriment of their other passions, such as film, sport and comedy.