Audeince Profile

The audience of my magazine that I will produce is people who like to have fun, they go to parties on the weekend and they go clubbing to see their favourite DJ's. The age of the audience would be 18-25 as this is the age where they go out drinking and have fun. They want to go to the biggest clubs to listen to music that get them moving on the dancefloor. The magazine would be for males and females as males and females go out to the clubs and have a drink. The audience would be individualists as they want to be different from the rest of the world. The music is different to other genres so the they people that enjoy dubstep are people who like to be different. They would where the latest fashion and wear clothes that no one else wheres. Some of the males may have their hair dyed so they can stand out in the crowd on the dancefloor. They would go as a group on a holiday to get drunk everyday and go to Ibiza where it's the nightclubbing capital of the world. The audience would enjoy listening to Radio 1 on Friday nights so they can listen to their kind of music when they are getting ready to go out to the their local nightclub. They would be on the bottom on the jicnar scale c2 and lower, this is because they are poor students or have little money because they spend money on pointless things like energy drinks or very expensive clothes.

Main Task: Summary of Research into Existing Magazines

The summary of the magzines is that the magazines that I have looked at they all have a target audience that they try to meet. For example the audience for Kerrang is different compared to Mixmag as Kerrang are people who enjoy listening to rock/heavy metal. Mixmag is people who listen to dance music and have different lifestyle to ones who read Kerrang. The audience of the people who read the magazines have a different lifestyle. Every magazine is different and it hits different audiences. Magazine use different images and texts to make the audience that they want to target. Kerrang has bold dark colours rather than Mixmag has bright and vibrant colours. I can use the ideas they have produce into my production of the magazine. T am doing a Dubstep magazine which is a form of dance music. Mixmag is specialised in dance music so the ideas that they use I can use in a similar way.

Main Task: Distribution Independant Distributor

An example of a distributor is Vice who have their own distribution and network. Vice has much more niche audience which is people who like rock n roll and heavy metal music. They do various platforms like film, DVD, books and different events. The audience would be for people who enjoy this type of music that I have stated above, they would enjoy drinking and getting drunk, they may take drugs once in a while to have a good time. The audience also can use a range of platforms like the web, DVDs and books. The brand identity is that Vice hit a range of audience they try to succeed with the young by having websites, films and DVDs. Vice also do books which targets the older audience as teenagers today hardly ever read.

The distribution strategy is different to the major distributors like Frontline. Vice distribution is smaller than Frontline as they only distribute in unknown retail businesses like for example in Birmingham they distribute to place like Urban Outfitters, Size, Studio 4 and Tempest. All these places are well unknown and not many people have heard in them. Theses are all fashion shops and this may show that they have to push the boat out to make there business work and make more money than other independent distributors.

Vice is hitting the younger audience as they distribute over different shops and other places that students would go to. They use multi platform consumption effectively as they use several ways to attract their audience. They are different to other distributors in the way that they go into the fashion world. Students are into fashion and want the latest things. Vice uses this effectively by distributing in many areas.

I would use a independent distributor because this would be easier to get my magazine publicised. Frontline is such a big company it would be more difficult to get into the company. The independent companies are more flexible. Vice would be a suitable distributor as they use multi platform strategy. They distribute in many areas that would suit my audience of my magazine. They distribute in fashion shops and DVD's.

MainTask: Disribution Major Distributer

There are major and independent distributors and suppliers. They have different strategies in that the major distributors have more money to spend and get a large audience. Independent distributors have smaller budgets and they can't afford to spend too much money on their marketing to get people in the music industry use them. An example of a major distributor is Frontline. Frontline sells and distributes over 160 of magazine titles including 54 of the top 200 best selling titles. They sell over 8 million copies of magazines over 55,000 shops.



This is Frontline supply chain and who they distribute to so they can sell their magazines. They distribute to Major publishers like Bauer, Haymarket and the BBC.

Bauer is a leading magazine publisher who publish magazines like Kerrang and Mojo. They also publish top women's magazines like Heat, Bella and Take a Break. They have always been the no.1 magazine publisher which shows as they publish big magazines which attract a wide audience. Together with sixteen successful puzzle titles within the stable, H. Bauer has always had a major presence in the UK magazine market with a considerable market share. Bauer is now the largest consumer magazine publishing company in the UK, playing a primary role in the Women’s Weeklies, Women’s Interest, Women’s Lifestyle, TV Listings, Puzzles, Men’s Lifestyle, Music & Film and Specialist magazine markets. Bauer entered the U.K. scene with Bella magazine in 1987. Introducing a new format that mixes previously unseen real life editorial and exciting service features, Bella made a significant impact on the women's market.

Example:
Q Magazine: Q magazine sees the life through the lens of music, it draws references to music, sport, comedy, film and even politics. Q magazine also encompasses with the Q radio. Q uses multi platform strategy where Q is available as a magazine, a radio station, their own website, on TV like Sky and Virgin Media and lastly they have their own awards, the Q Awards. All these platforms hits every type of audience as the young go the Internet a lot and the old tend to listen to radio and watch TV rather tan spending their lives in front of a computer.

Audience Profile:
Open minded experience seekers, the Q audience don’t define themselves by the music they listen to. Music is an important passion, but their love of music will never be to the detriment of their other passions, such as film, sport and comedy.

Main Task: Magazine Review

Title: Mixmag

Audience: Mixmag magazine connotes partying, Ibiza, summer sun, clubbing, drinking. This magazine is mainly meant to be read by men as there is a women in a seductive stance and only wearing a bikini. Comparing this to Kerrang it has brighter colours rather then dull colours that aren't inspiring. These people would be hedonists as they like to enjoy life now. The audience like a whole range of music that gets them going and makes them move. These people actually enjoy music like this rather than others who just once in a while and have a 'rave'. The age range of this audience is young between 16-25. Mainly 18+ as you are able to drink and go to nightclubs. The magazine attracts the male audience rather female due to having women being seductive on the front cover. People would read this and aspire to go to Ibiza a meet a girl like that. The magazine also promotes fashion as the magazine includes fashion tips so you look good when you go to a nightclub. The woman on the front cover connotes wealth as the the woman is in hot sunny place which is not in Britain and she is wearing a lot of gold which signals wealth. Mixmag publisher is Development Hell and they Hell relaunched Mixmag in May 2006 with a revamped design and the aim of appealing to a wider (both male and female) and older readership than had been targeted by EMAP there former publishers.

Main contents: There are several interviews including Fedde Le Grand meets Will.i.am. There are reviews of new albums, and fashion for your clubbing needs. All the contents is related to the genre of the music. There are artists that are DJ's and perform music. There are pages on the top downloads which gives evidence that this is for teenagers and young adults as they are the age that download music a lot.

Main Task: Magazine Review

Title: Kerrang





Audience: This is for people who are in the category of C1 and C2 of the jicnar scale and they are hedonists and individualists as they like to have fun now and are different form other people. The magazine connotes moshpits and skateboarders. The audience for this magazine would be for people who enjoy rock music. Kerrang magazine specialises in the genre of rocker music. Rock music is associated with dark colours like red and black. On the front cover of the magazine it doesn't have various amounts of colour because it only has colours of red, white and black which are very plain and ordinary. The person on the front cover is a typical rock star as she is throwing a punch. This is a typical rock star as they are people who like to throw there weight around and think they are tough as rock music is seen as heavy music. The magazine is for teenagers as it is not sophisticated like mojo magazine. Kerrang is set for the audience of teenagers because teenagers are seen as not nice people and they try to address this on the main masthead. EMAP sold its consumer magazine to current owner Bauer Media Group in 2008.


Here it says 'I am who I am with no apologies'. This is similar to teenagers as many people see them as individualists and teenagers do what they want and say what they want. So this magazine age range is between 16-19.

Contents: In the latest issue of Kerrang! magazine, Paramore frontwoman Hayley Williams gives her most revealing interview yet! Also in this week's issue: We go behind the scenes of the Taste Of Chaos tour with Killswitch Engage, In Flames and Every Time I Die, Coheed & Cambria exclusively reveal their new album plans, Fred Durst calls K! Towers with a very special Limp Bizkit update, and Satryicon tell us why they've gone on hiatus.

The contents of this magazine makes the point of being a teenage magazine as it is set as not being sophisticated, it is straight at you rather than the magazine of Mojo it isn't so at your face. As the contents in the Kerrang magazine is in your face as every sentence finishes with a exclamation mark.

Main Task: Magazine Review

Title: Mojo



The Audience: Firstly, the magazine connotes beer drinking and a mam's night out. This magazine connotes power and fashion. The band Oasis is on the front cover and they are standing in a powerful pose and demeaning. They promote fashion as all of them are wearing fashionable clothes and the audience reading the magazine would be the same. In this magazine a medium close up is used for all the band members, which incorporates the way they are seen powerful. This matches the dominant ideology as men are seen as the powerful genre. The audience are traditionalists, like things the way they are and people who are c1 in the jicnar scale or possibly B because the magazine has some sophistication. The magazine is a sophisticated magazine and is not aimed for teenagers but for young adults aged 20-26 because the age of the bands that they cover are at a similar age or above, these bands do not appeal to young teenagers. It more likely to see men read this magazine than women as the bands are liked mostly by men and the music is set out for men to follow and like. This is for people who only like one type of music and that is indie. These are people who are succeeders because they have done what they have wanted to do in life, they are also achievers as they want to achieve the best in their life. Mojo magazine is published like Kerrang through Bauer Media Group. This company is very successful as they are signing the big magazines that people buy.


Main Contents: Free CD with 15 tracks within. Main feature of Oasis. A 2008 review with their ultimate bands like Duffy, Fleet Foxes and U2, plus 50 top albums.

Main Task: Magazines Initial Research

The initial research is to find magazines of different musical genres but also including a genre that is similar to the magazine that I am going to do. The three magazines that I am going to choose is Mojo magazine, Kerrang and Mixmag. These are all different genres with Mojo being indie music, Kerrang being rock music and lastly Mixmag being a dance magazine. Mixmag is the magazine that is going to be similar to mine that I am going to produce as I'm going to make a dubstep magazine which is a form of dance music.

Evaluation

Q4: I have learnt various technologies and their processes during construction of the project. Firstly, I used Photoshop for the front cover of my magazine. There were a range of tools that we used. One was the stamp tool. This is were you would choose something from the picture you had and put than on another part of the picture. An example is where someone had a spot and I could choose to clear it by picking out some of her skin and layering that over the spot so it disappeared. Another tool that I used was the magnetic lasso tool. This is were you can cut out a certain part of a picture you want and paste it into the final product.

Another software I used was Quark Express. This was used for my contents page. This is where I set out my layout for the contents and entered in the information that I wanted. I firstly made the margins of my page smaller as I wanted to fit more on my contents. During the production of thus I used guttering. This is where there is spaces between each column so that the text is not jumbled up and can be easily be readable.

Lastly, I have used a blog to store all that I have done. I have been able to paste in my front cover and contents page, researched on some student magazines and I have done my evaluation. This has made it clearer on what I have done and I can look back on my blog to see what I still need to do.

Evaluation

Q3: I attracted my audience by using a range of media that attracts students. The age group was 16-19 and this means I had to make a magazine that had to appeal to this age group. The layout was simple. The masthead in the the top left hand corner, the mid close up picture in the middle and the coverlines near the bottom of the page. The mast head was in a scruffy font. This connotes how students are sometimes scruffy in their appearance. The style of the magazine was simple as it was not supposed to be an outrageous magazine. The magazine was for achievers, this meant that my magazine was for people to achieve something with their life rather than be an individual and stand out.

The main picture that was used was a medium close up. This means that the photo had to be chest high. Our picture was of a student and in the background was books. This picture was meaningful as I wanted to state how students would be because during their student lives they would be reading books. This is a stereotype on a student but is effective in what I wanted on the front cover of the magazine.

Evaluation

Q2: The audience for my magazine was for post modernists. These are people who have to have it, to be it and to play it. The magazine is based on music and this fits in with the post modernists categories. They must have it and want to be it and must play it. This is like in our magazine interviewing a band. The readers would see it as they want to have it, want to be in that band and play music by that band.

Our magazine is for people who are aspirers and achievers. They want to climb the social scale and they want to achieve something well in their life. These people who would read the magazine are people who go out with their friends. They care about their personal lives, what they wear. They want to achieve something big. They want good grades in their exams rather than just lye around all day doing nothing.

The age range of the magazine is set at 16-19. This is because I'm around that age and i know what i want as a teenager. I know what i want to read and what i want to see on a front cover of a student magazine.

Evaluation

Q1: My media product uses a range of conventions that relate to real media products. Firstly, denotation and connotation are used to describe what the product actually looks like and what you feel it is about. The product I created used a range of media forms like the font which was sans serif. It used freebies, issue number, barcode and coverlines.

The main picture used is a mid close up shot and the layout style is that most of the text is at the bottom. The masthead is in the top left hand corner of the front cover with the picture between the masthead and coverlines. Compared to other magazines there is no splashes. This is dues to that the magazine was supposed to be not a radical magazine it's rather a simple magazine.

Like all magazines there are freebies. i did the same with my very own freebie. This is clear to see, so it stands out on the page so the reader is attracted. Like other media products i used the ideas they had and related it to how i wanted it to look like.

Contents

Magazine Front Cover

Planning For Magazine

Audience Profile

The reader would be a person who likes to go out

Spend money on student things like clothes

Into fashion but can't afford the best clothes

have an average job or taking money off parents

Go out on weekend and birthday on a night out in the town

People who are aspirers would have the magazine because they want to climb the social scale. Also people who are hedonists would read our magazine because they want to enjoy life now.

People who are b and c1 in the jicnar scale would read this magazine.

It would be for students who are male and female and at the age between 16-19.

Denotations: Green background, woman with white shirt and lime green bikini. White and green. Green circle, clover behind some text.

Connotations: American high school, drinkers, Irish, clubbers.

Age:20-26

People who are post materialists and hedonists would read this. They enjoy life and want things now.

People who are traditionalists and underachievers would also have this because st.Patrick's day is a tradition in Ireland. Also underachievers because these people go out every night to drink.

Denotations: Women in background with blonde hair, black and white dress. Sans serif font, colour scheme red white and black. Uni is in red compared to the rest of the masthead which is black. White background. Woman lying down.

Connotations: British, readers, TV watchers, interviewers, culture, fashion.


For aspirers and radicals because they want to climb themselves up the social scale but also want to keep themselves as individual.

These people are post materialists because they want to be something later in life.


Age group 20-26

Denotations: Gas meter in the background, tin of soup in front of radio, serif font, black white and red colours used, tin on top of grill which is red. Red circles and black graphic in the background.

Connotations: Artists, moneyless, fashion, food, European.


This magazine is for radicals and maybe underachievers because they they think themselves as individual, they want to stand out to the rest. They would be underachievers because they don't have a ambition.

Maybe for people who are post materialists because they want to be something when they are older in life.


Age group 16-19