Evaluation No.5

I felt I was successful in targeting my audience as I shown my moodboard to an audience and they recognised straight away that it was dance music that is played in clubs and people who like this music are people who like to go out on a regular basis.

The lifestyle profile of my audience was for people who go out to the clubs and listen to their favourite tunes and have a good time while getting drunk at the same time and wondering home at a very late hour. The magazine has preferred reading as the magazine was specific to the genre of the music. Other magazines show a whole range of music but the magazine produced was just one genre so the audience will read about Dubstep and only Dubstep.

Multi platform consumption was used because this is put on a number of technology and this is modern way of attracting your audience. More and more people use the internet and other technologies not just the traditional technology been used.