I would use a independent distributor because this would be easier to get my magazine publicised. Frontline is such a big company it would be more difficult to get into the company. They are more flexible. Vice would be a suitable distributor as they use multi platform strategy. They distribute in many areas that would suit my audience of my magazine. They distribute in fashion shops and DVD's.
Media 2.0 is useful for my target audience as many of the followers that would like the magazine would use Facebook or Myspace.
Viral marketing is a strategy that I would use as this encourages people to send links to their friends because they like it. This makes good publicity.
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